Thread
Art Direction & design for various sub-collections and brand/marketing campaigns for Thread, a lifestyle accessories brand.
Creative Directors: Trevor Reese & Brandon Carpenter
Art Director: Me
Designers: Me, Emmeline Smith(static) & Cameron Carlsen(motion)
Winter ‘24
Creative Direction for Thread’s Winter ‘24 Collection. Content produced by Delirium, photos by Lily Ballif.
Project
Winter ‘24
Year
2024
National Parks Collection
Art Direction and design for Thread’s National Parks Collection.
Project
National Parks Sub-Collection
Year
2023,2024
Thread x RealTree
Art Direction and design for Thread’s RealTree collaboration collection.
Project
RealTree Collaboration
Year
2024
Phone Sling
Art Direction and design for Thread’s product launch: the Phone Sling.
Project
Product Launch: Phone Sling
Year
2024
Utility Tote
Art Direction and design for Thread’s new product launch: the Utility Tote.
Project
New Product Launch: Utility Tote
Year
2024
Black Friday
Art Direction and Design for Thread’s “Black Friday ‘23” campaign and marketing strategy.
Project
Thread’s Black Friday Campaign
Year
2023
Après Ski
Art Direction and design for Thread’s “Après” themed collection.
Project
Après Ski Sub-Collection
Year
2023
Casino Night
Art Direction and design for Thread’s very first Carrier's Club launch: an homage to our co-founder's favorite pass time, game night.
Many a games of poker have been played past working hours in the Thread conference rooms. We felt inspired(winning streak got to our heads maybe?) to bring that feeling of nostalgic entertainment to your pockets with our limited run custom designed Casino Night Box Set, exclusive Carrier’s Club totes, a red carpet + a night to remember!
Project
Carrier’s Club 001: Casino Night
Year
2023
Free People Movement
x Thread
Design for the Free People Movement x Thread collaboration collection.
Project
Free People Movement x Thread
Year
2023
Mental Health Awareness Month
Art Direction, design & strategy for Thread’s 2023 Mental Health Awareness Month campaign identity.
Included a designed zine for Thread and the Carry On Foundation. As well as a social focused push and a free year of therapy giveaway
Project
Mental Health Awareness Campaign
Year
2023
Walker Boyes x Thread
Art Direction & design for the Walker Boyes x Thread collaboration collection.
Project
Walker Boyes x Thread
Year
2023
Mental Health Month
Art Direction, design & strategy for Thread’s 2022 Mental Health Awareness Month campaign identity.
Included a designed zine for Thread and the Carry On Foundation. Zine was beautifully printed by Risogeist.
Project
Mental Health Awareness Campaign
Year
2022
